2018 Toyota Camry - Emoji Test Drive

Digital/social content campaign produced for the launch of the redesigned 2018 Camry. Employed targeted serving of personalized content to viewers on social and digital platforms, with videos that honed in on a certain emotion. We combined high-end automotive content production with CG emoji character development and design to create an engaging and memorable campaign with incredible results for the client. Innovative storytelling and production workflow yielded 150+ unique assets for media placements. Assets were served via a programmatic media buy, to ensure that viewers were served a specific video based on how the data collected from a given social media app, dynamic video platform or web browser indicated they might appreciate best.

• Digital Video

• Social Video

• FB Canvas Units

• Custom-Designed Emojis

Agency: Saatchi & Saatchi

Director: Chris Riehl

Production/Post/Emoji Design: Mirada